Tuesday, August 11, 2009

Idea and Invention Marketing

I have never ever met someone who did not like their own ideas. In fact quite the opposite has happened throughout my career whether it's a small entrepreneur who has risked his entire personal savings or a Fortune 500 executive who is sure his company needs to try this great idea of his. In fact most people are just totally in love with their idea because it is their "Baby" and nobody loves that baby more than they do.

So if you have a great idea and you want to know how to market it then you came to the right place. And if you think that your idea is the greatest in the world and that everyone should invest in your business idea or invention I am hear to tell you that "Your Baby is Fat" . You heard me I am calling your Baby "Fat". Why? Because you need to hear that no idea is perfect and virtually every idea needs improving and in many cases needs to be dumped completely.

And through the coming weeks and months I am here to educate you on how to improve your idea how to look at it with critical eyes and your potential customers critical eyes and your potential investors critical eyes.

I will be starting by reviewing all of the ideas on ABC's new TV series Shark Tank where business ideas are presented to successful entrepreneurs and investors to invest in their companies. And what I will give you the inside scoop that those business experts are not going to tell you which is why the idea or invention will become successful or will ultimately fail. And I will tell you what they did wrong in presenting their idea when asking for capital.

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