Marketing an idea or invention is usually the last thing the inventor or business person ever thinks about. Most are under the belief "If you build it they will come" just like in the Field of Dreams.
And that is exactly why most fail miserably.
The reality is that any invention or idea must go through careful analysis and thorough testing to make sure that it is in fact a viable idea. We call this stage "Proof of Concept". However, almost all of the people with their great ideas sell this stage very short by testing their idea on only 1 or 2 close friends over a couple of beers and everyone thinks it is a great idea.
So they mortgage their house and quit their day job throwing thousands of dollars into a poorly thought out idea. Unfortunately disaster sets in and at that point it is too late for me to help them. Don't Do That - Read everything here and save your money.
It's Free, so enjoy and learn.
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